Category Archives: Clients

TriSight Partners with USC School of Cinematic Arts to Publicize “Tomorrow”

By: Fred Lee

In Spring 2014, TriSight Communications worked with filmmakers from the USC School of Cinematic Arts on their short film TomorrowTomorrow tells the story of two best friends in high school, Trevor (Zachary Roozen) and Clark (Daniel Rashid), growing up and having to face their feelings for each other at a New Year’s Eve party. Directed by Leandro Tadashi and written by Josh Johnson, the film is astonishing in its honesty and authenticity.

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Restoring the 1984 L.A. Olympic Rings

L.A. Olympic Rings

For 16 days in the summer of 1984, the world watched as the Olympic Rings blazed on prominent display as Los Angeles hosted the XXIII Olympiad. Two decades later, the highly esteemed symbol that had once graced the majestic walls of the Los Angeles Memorial Coliseum during the Olympic Games was found tarnishing in an abandoned storage area fully exposed to the elements of weather, time and neglect. Continue reading

Client Profile: Intersections (South LA)

Intersections NEW LOGO

TriSight has proudly represented Intersections South LA for over four years. Intersections South LA is a website for the South Los Angeles area. It features news reporting, opinion, event coverage and storytelling on issues such as education, business, arts and politics. The site showcases reporting by journalism students at USC’s Annenberg School for Communication and Journalism, along with citizen journalism and opinion editorials by local residents and high school students. Continue reading

A story in crisis management

Not too long ago, myself and a group of five other USC students travelled to Catalina Island for a weekend to represent TriSight Communications at the Catalina Film Festival. We had all been working on the account for a year on a variety of PR tasks including social media management and media outreach so there was a lot of anticipation about finally seeing everything come together for the big weekend. Continue reading