Hello everyone and welcome back to another semester at USC! We are very excited to begin another term with all of our wonderful members. Over the next couple of weeks, we’ll be welcoming new TriSighters and starting our account work. We thought that a good way to kick off the semester would be to introduce our client roster. We’re beginning the term with five accounts, all of which are varied in kind and in what they require from our wonderful teams. Now, let’s get to know our clients!
Dream Team Directors: The “Dream Team Directors” are Bayou Bennett and Daniel Lir, an award-winning husband and wife writer/director team. They create original content, commercials and documentaries for the highest profile and most influential companies and celebrities in the industry including Adidas, MTV, Coldplay, P. Diddy, Paris Hilton, Oscar De La Renta, Carolina Herrera and have helped discover stars such as Lea Michele of Fox’s “Glee.” Students working on this account will have the opportunity to explore branding with work including awareness campaigns, press kits and social media strategies.
Los Angeles Sustainability Collaborative (LASC): Founded in 2009, LASC is a non-profit organization that aims to advance sustainability by facilitating research, informing stakeholders, and providing solutions to emerging environmental challenges. TriSight is excited to announce a new partnership with LASC, where account members will have the opportunity to work in branding. There will also be many chances for members to work on awareness campaigns, events and social media strategy.
Annenberg Digital Lounge: The Digital Lounge is a burgeoning space of creativity and technology on the third floor of the new Annenberg building. Account members will have the opportunity to advance Annenberg’s digital literacy initiative by creating social media and marketing campaigns to grow awareness of the tools and technology assistance found in the Digital Lounge.
Human Autonomy Teaming Solutions (H.A.T.S.): This is an opportunity to explore the field of tech PR, where you can work alongside the experts that are taking the tech industry to the next level. HATS’ expertise is in designing and developing automation and software for complex systems in a number of domains, including aviation and healthcare. Their signature product is the Human Automation Teaming Testbed developed for NASA as a research tool to enable the integration of drones into the national airspace system. Students will be creating information kits and building social media strategies for this client.
USC School of Cinematic Arts (SCA): SCA is one the nation’s leading film schools. A great many spectacular cinematic talents have graduated from this school and it is renowned for the quality of work it produces. Students who work on this account help to promote films made in the graduate studies program to prospective students, alums, festival programmers, and trade media. Over the course of the semester, TriSight members create press materials, pitch media, and reach out to the community on behalf of these spectacular student films.
We can’t wait to start working with you all and are excited to see what lies ahead for TriSight!
– Irene Bischofberger and Amy Li
Co-Presidents of TriSight Communications