Category Archives: Advice

Five Simple Ways to Improve Your English

By Sha-Lene Pung

 

Let me paint you a picture of why I felt the need to write this blog post…

The public relations industry here in the U.S. relies heavily on an effective use of the English language. As a field, it is competitive, charismatic and all about the compelling nature of the written and spoken word. To be an effective PR practitioner, the ability to write well is mandatory, be it for business proposals or internal reports, it’s essential. Simultaneously, we also need to speak well for presentations and pitches.

SPPic Credits: http://www.xiaoyenzi.com/2008/08/manglish-malaysian-english/ Continue reading 

Five Must-Knows for Throwing a Great Event

By: Ian Koo

Too often, event management is considered to be an easy-to-enter industry. If you are passionate or interested in event planning, you do not need a specific degree on the subject – regardless of if you majored in Engineering or Dentistry – to be an outstanding event manager. While this is very true, event management is not as simple as it appears. From all of the experience I have on planning events, I have concluded five must-knows as an event planner.

IK

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Want to Practice PR? Then Brand Yourself!!!

By: Jiangwen (Maggie) Hui

At nearly every self-introduction session for a new class, teachers asks students to talk about what kind of PR they would like to practice in the future. Answers are usually very diverse. When you excitedly talk about an area of PR you’re interested in, have you ever wondered not only how you’re going to get there, but how you’re going to be a good PR practitioner in that field? While it’s important to think about how you’re going to get those things, maybe you should start with branding yourself.

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Try It Before You Buy It

By: Ran Xu

 

Often times, we hear people say “oh my god, I love fashion PR, I must do that” or “I hate doing sports PR, no-no.” The simple truth is that you will never know what you really like unless you experience it yourself. That’s why we need internships to help us figure out the discrepancy between our imagination and actual real-world scenarios. Even more importantly, we need them to decide whether we are comfortable with the workplace culture, environment, responsibilities and many other elements that are all far beyond the fancy charade of working in public relations.Ran Continue reading

9 Tips for Making the Most Out of Being an SPR Student

By: Claire Eastburn

Whether or not your undergrad degree was in PR and regardless of if you’ve had relevant internships or job experience before, starting out your first semester in the SPR program unquestionably brings a list of stressors. What to expect, what classes to take, what kind of internship to look for—the list of “what” is endless.

As a way to help you out as you start grad school at Annenberg, TriSight Communications has come up with a list of 10 tips to start your semester off right.IMG_0865

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Internship 101: How to Maximize Your Internship

By: Ian Junwei Gu

As a public relations intern, you may sometimes find yourself sitting in the office and feeling like you aren’t doing anything all that important for the day. Maybe you feel like you’re wasting your time and learning little from the internship? Then maybe it is time to figure out how to maximize your internship.

Throughout my summer internship at Illume Public Relations, an agency specializing in digital media and consumer tech, I have enjoyed the intense and fast-paced working experience with my team. Still, at times I did not have a specific task to do, and the last thing I wanted to do was kill my time by just sitting there scrolling through my Twitter and Instagram streams. Therefore, I came up with several approaches to keep myself busy and maximize the experience.

 

 

1) Always AskIan pic 1
First and foremost, you can always ask your supervisor or co-workers to see if there is anything you can help with. Sometimes your supervisor assumes that you are working on something so they wont assign you another task, especially when you report to a team rather than a specific person. It’s highly likely that everyone might think someone else has given you work.

 

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A story in crisis management

Not too long ago, myself and a group of five other USC students travelled to Catalina Island for a weekend to represent TriSight Communications at the Catalina Film Festival. We had all been working on the account for a year on a variety of PR tasks including social media management and media outreach so there was a lot of anticipation about finally seeing everything come together for the big weekend. Continue reading