Author Archives: Juan Garcia

Fall 2016 Welcome Message

Fall 2016 Welcome!

Hey Everyone,

Welcome to a new and exciting semester at USC! We hope you are all enjoying the first two weeks of school. On behalf of TriSight Communications, we are proud to announce that TriSight is implementing a new application process this semester in order to take our PR firm to the next level. We want active members who have special skills or expertise in either writing, pitching, social media, event planning or leadership. Please fill out the new application form attached here. We will carefully review each application and notify you if you’ve made it to the interview stage. Please submit the application by September 7th . We can’t wait to start working with you!

Irene & Amy

Five Pieces of Advice for Your Next Internship

Internship Advice


Now that Spring Break is in the rear-view mirror, it feels like the end of the semester is quickly barreling toward us. While the chief concern for most students is preparing for finals as they start to cast their ominous shadow, many are also beginning to apply for those summer internships. Now, perhaps you already have several of these under your belt. Regardless of your experience, here are five things to keep in mind during your next internship that are you sure to help you be successful.


1. Stay hungry

What we mean by this is to always want more to do. As an intern it can be tempting to settle for the small amounts of work that you inevitably start off with. After all, who wouldn’t prefer to just do the minimum and deal with as little stress as possible? This mentality, however, will put you on the fast track to nowhere. Internships are often designed to test the skills and attitudes of a young professional. Needless to say, there are few employers out there who would be impressed with or willing to keep an intern who isn’t motivated and doesn’t seek more work on their own. Adopting a go-getter mentality is one of the first things you should do in your new internship, and it’s one that will definitely net some positive attention.

2. Ask the right questions

Just like it’s important to always be on the lookout for more to do, it’s equally important to ask the right questions before and during every assignment. Of course you shouldn’t aim to incessantly bother you supervisor, but a good leader is usually happy to be approached with intelligent questions. Asking good questions will show your employer that you’re thinking critically about your assignment and aren’t just sleepwalking through the work. A good question will not only help you create better work, it will also signal to your employer that you’re a smart and strategic thinker. To avoid looking like a novice and making unintelligent queries, a good rule to follow is to always Google your questions before asking them. If the answer can be easily found there, then you can bet it’s not a good question to ask your boss. If no trace of an answer can be found, then odds are you’ve stumbled across a great question.

3. Make yourself known

As an intern, it can be easy to go unnoticed in a busy workplace. While the prevailing mentality is that interns are the unseen and unheard backbone of the office, it doesn’t and shouldn’t have to be this way. To avoid getting lost in the shuffle, try to make yourself well known with everybody in the office. Of course people are busy and it might be hard to get a few minutes on their calendar, but even the busiest of people have time for a quick cup of coffee. Use these small moments to connect with your coworkers. Not only is it good to expand your own personal network, but by connecting with everyone and making them aware of the caliber of your work, they will be far more likely to think of you when looking for support on their next project.

4. Bring something to the table

Because interns, in terms of office hierarchy, are the lowest position in the structure, many of them believe that it’s not their place to speak up in meetings or brainstorming sessions. While it’s true that you have to be sensitive to the situation and cognizant of office culture, it’s important that you speak your opinions and bring valuable insights to the table. An intern who never contributes intelligent pieces of information or well-founded opinions diminishes their own personal reputation. Like we said before; many internships are developed for the purpose of finding full-time team members. Employers want people who not only think intelligently, but who can bring that to the table to advance the overall value of the organization. Of course, none of this can ever happen if you don’t say what’s on your mind.

5. Be true to yourself

As much as internships are an opportunity for employers to find the best talent for their companies, the greater opportunity belongs to the intern. Not only is this your chance to discover more about who you are what type of work you want to be doing, it’s also a great way to weed out what you don’t like. If your internship makes you unhappy, at least it’s temporary. If you hate the industry you’re in, it’s one step closer to finding the industry you belong in. Don’t settle for the type of work that you are doing if it doesn’t make challenge you or get you excited once in a while. This is a process of discovery, and being true to yourself will allow you to make the right choices and eventually find work you can be passionate about.

Five Tips for Telling Your Brand’s Story

Five Tips for Telling Your Brand's Story


All too often in the world of PR and communications, we get so consumed by the idea of putting out the right message, that we forget that the story itself is just as important as the actual points we’re trying to make. After all, brand loyalty is largely earned through an interesting, relatable and entertaining narrative. Despite all the technology that is constantly coming to market and the bevy of platforms available to us, humans will always be story driven. The art of storytelling is a part of our collective human history and as long as humans are around, this will always remain important. With that in mind, here are five tips to keep in mind when telling your brand’s story:

Be Relatable

There’s nothing worse than reading a story that fails to connect with you. When this happens, the “story” becomes just an assortment of words and the capacity for a message to be successfully transmitted flies out the window. Think about it, you’ve most likely never read something to completion that didn’t have at least one thing you could relate to. Even in academic writing, if at some point nothing sparks your interest, your ability to absorb any knowledge from the text becomes diminished. It’s why this type of literature relies so heavily on anecdote. They are simply trying to make that crucial connection with you. So for this reason, you should always strive to make your story relatable. Appeal to those moments that are culturally universal, to themes that everyone can understand, and to conversational tones that you all share. All it takes are a few small moments of connection with your reader to make sure that they remain engaged.

Be Dramatic

And this is meant in the most technical way possible. Before setting out to tell your story, spend some time learning about the themes, patterns and archetypes that have made for great stories. Although there are thousands of tales out there, they tend to follow arcs that have worked for other writers in the past. The most famous of these is the hero’s journey, which was the topic of Joseph Campbell’s book, “The Hero With a Thousand Faces.” In his book, Campbell explains that throughout mythology heroes have always embarked on the same trajectory. At its most basic, this involves the call to action, facing some sort of struggle, becoming lost on the way back home, and finally finding atonement. Although you probably won’t be tasked with creating an epic when writing for a brand, you can definitely use some of these widely accepted storytelling devices to make a better narrative.

Mind your Platform

Although storytelling will always be important, the constant emergence of new platforms means that brand writers will need to develop tactics for each one. The way you engage with audiences on Facebook, for example, is totally different than the way you would do so on Snapchat or Instagram. What this means is that in order to tell your story in the most engaging way possible, you need to understand your vehicle, including the details of how it operates and the demographic makeup of the people who use it most. Knowing all of this will make it easier to target your message and it will allow you to modify your stories to best fit that medium.

Make it Personal

If you think that this is the same as being relatable, you’re almost right, but there are a few distinctions. Being relatable means that you capture moments that are culturally relevant, meaning that even though the reader may have never lived through that moment, it’s still engrained into his/her psyche by virtue of where and when they are living. When you’re making your story personal, however, you are appealing to actual shared experiences. When you have a conversation with old friends, for example, part of what you’re doing is recollecting moments that you were both in. When you laugh at inside joke, you are able to do so because you were able to experience that moment and can draw on the memory of it. This is what making it personal means. Making it personal means incorporating the little details of a time and a place that bring you closer to your reader and allow you to connect on a deeper level.

Be the Hero of Your Story

Once you are able to bring dramatic elements into your story, to establish tension, climax and resolution, make sure to position yourself as the hero of your story. After all, no one wants to buy from a brand that they consider to be evil. No matter what your brand is, the products you make, or the reputation that you’ve had in the past, always work to position yourself as the protagonist. Create a problem early on, and make sure that by the end of the story you become the solution. That way, once it’s all said and done, you come out looking like the good guy.

Spring ’16 Welcome Message

A Welcome Message !


Hello everyone and welcome back to another semester at USC! We are very excited to begin another term with all of our wonderful members. Over the next couple of weeks, we’ll be welcoming new TriSighters and starting our account work. We thought that a good way to kick off the semester would be to introduce our client roster. We’re beginning the term with five accounts, all of which are varied in kind and in what they require from our wonderful teams. Now, let’s get to know our clients!



Dream Team Directors: The “Dream Team Directors” are Bayou Bennett and Daniel Lir, an award-winning husband and wife writer/director team. They create original content, commercials and documentaries for the highest profile and most influential companies and celebrities in the industry including Adidas, MTV, Coldplay, P. Diddy, Paris Hilton, Oscar De La Renta, Carolina Herrera and have helped discover stars such as Lea Michele of Fox’s               “Glee.” Students working on this account will have the opportunity to explore branding with work including awareness campaigns, press kits and social media strategies.

Los Angeles Sustainability Collective

Los Angeles Sustainability Collaborative (LASC): Founded in 2009, LASC is a non-profit organization that aims to advance sustainability by facilitating research, informing stakeholders, and providing solutions to emerging environmental challenges. TriSight is excited to announce a new partnership with LASC, where account members will have the opportunity to work in branding. There will also be many chances for members to work on awareness campaigns, events and social media strategy.


Annenberg Digital Lounge: The Digital Lounge is a burgeoning space of creativity and technology on the third floor of the new Annenberg building. Account members will have the opportunity to advance Annenberg’s digital literacy initiative by creating social media and marketing campaigns to grow awareness of the tools and technology assistance found in the Digital Lounge.


Human Autonomy Teaming Solutions (H.A.T.S.): This is an opportunity to explore the field of tech PR, where you can work alongside the experts that are taking the tech industry to the next level. HATS’ expertise is in designing and developing automation and software for complex systems in a number of domains, including aviation and healthcare. Their signature product is the Human Automation Teaming Testbed developed for NASA as a research tool to enable the integration of drones into the national airspace system.  Students will be creating information kits and building social media strategies for this client.


USC School of Cinematic Arts (SCA): SCA is one the nation’s leading film schools. A great many spectacular cinematic talents have graduated from this school and it is renowned for the quality of work it produces. Students who work on this account help to promote films made in the graduate studies program to prospective students, alums, festival programmers, and trade media. Over the course of the semester, TriSight members create press materials, pitch media, and reach out to the community on behalf of these spectacular student films.


We can’t wait to start working with you all and are excited to see what lies ahead for TriSight!


– Irene Bischofberger and Amy Li

Co-Presidents of TriSight Communications